In the design studio of the future there will be a creative and a dog: the creative will be there to feed the dog, and the dog will be there to stop the creative touching the Mac. Okay, it’s an old joke, and yes we know that computers can never be truly creative in any real sense.
However, if we have a corporate identity and we know every nuance of every style sheet or template across your brand, we can set a computer to build the artwork faster and quicker than ever before – following the rules defined by your brand guidlines.
However, if we have a corporate identity and we know every nuance of every style sheet or template across your brand, we can set a computer to build the artwork faster and quicker than ever before – following the rules defined by your brand guidlines.
Basically, anything that has uniformity, repeatability and consistency doesn’t need a designer or a creative to manually construct the designs; the team at PURL can automate the whole process, and if the approvals process is mapped out, then we can programme a computer to follow that as well.
For example, we were approached by a printer who needed to produce 3000 POS tickets for 70 different stores. We did a short demonstration for our client, producing a PDF of his job ticket, and in just a couple of seconds he was suitably impressed with the speed. As he inspected his PDF he asked us how long it would take to produce all 3000? We smiled and said “that is all 3000.”
If you can repeat it, PURL can beat it, with our Remote Artwork Production system. Contact the team at PURL and we'll come over to your place and give you a quick demonstration.
For example, we were approached by a printer who needed to produce 3000 POS tickets for 70 different stores. We did a short demonstration for our client, producing a PDF of his job ticket, and in just a couple of seconds he was suitably impressed with the speed. As he inspected his PDF he asked us how long it would take to produce all 3000? We smiled and said “that is all 3000.”
If you can repeat it, PURL can beat it, with our Remote Artwork Production system. Contact the team at PURL and we'll come over to your place and give you a quick demonstration.
