Adworks has been created to provide both retailers and franchises with a strong competitive advantage. Large corporate retailers and franchises, focused on centralised brand promotion, face huge production and media costs to implement local store marketing strategies, while e-commerce retailers cannot offer local service support and back-up. Adworks has been designed to augment the strength of both the co-operative retail group and franchise. And then there’s Collaborative Online Proofing, a web-based system that delivers the proof via a browser and
Adworks allows them to enjoy the cost benefits of the group, whilst enabling them to customise their advertising promotional activities to compete, more effectively, on a store by store basis and to leverage their advantage, over the competition. Adworks is an on-line local store and dealership marketing system, that allows individual stores to plan and develop their own promotional advertising and marketing activities, but with a sophisticated control system to ensure consistent executions and a high standard of brand management.
Adworks can provide access to your own customised formats for press, radio, flyers, catalogues, brochures, shop-a-docket, direct mail, in fact a complete range of local store marketing tools that can then be altered on-line for individual branch requirements. Adworks can be purchased or rented on a managed server, and then customised to include specific products and services, layouts, copy and headlines, as well as specific customer demographic information.
