The mail's not getting through?
PURL is here to help.
The first
three rules of business are:
1) communicate with your colleagues; 2) communicate with your prospects; and 3) communicate with your customers. You need to tell them what they need to know when they need to know it.
The fact is email and the web are very passive forms of communication; the only person reading the email is the person who receives it, and while you might be lucky enough to convince them to scan the information, it very rarely gets passed on. The website? Well that's somewhere to visit to pick up a specific piece of information and then leave. More and more it appears we're not really communicating with our stakeholders effectively.
three rules of business are:
1) communicate with your colleagues; 2) communicate with your prospects; and 3) communicate with your customers. You need to tell them what they need to know when they need to know it.
The fact is email and the web are very passive forms of communication; the only person reading the email is the person who receives it, and while you might be lucky enough to convince them to scan the information, it very rarely gets passed on. The website? Well that's somewhere to visit to pick up a specific piece of information and then leave. More and more it appears we're not really communicating with our stakeholders effectively.
So how about a good old fashioned printed newsletter, which gets read and read, and read again?
Research has proved that if it’s left lying around it gets read; if it’s left in reception it gets read; if it’s handed out it gets read; and if it’s taken home it gets read. Such is the effectiveness of the humble newsletter you can even sell advertising in it.
Electronic delivery is okay but it’s not nearly effective in communicating the message and getting people inspired. "Trouble is," we hear you say, “Newsletters are fine, but putting them together is a nightmare!” Perhaps in the good old days that was the case, until the innovation of modern electronic technology, which allows the layman to build a traditional newsletter as fast and as competently as any graphic designer. With SMIC you and your team can manage newsletter production entirely online – easily and painlessly. SMIC is a web-based system which is easy to use, easy to administer and mind-blowing in its simplicity.
Research has proved that if it’s left lying around it gets read; if it’s left in reception it gets read; if it’s handed out it gets read; and if it’s taken home it gets read. Such is the effectiveness of the humble newsletter you can even sell advertising in it.
Electronic delivery is okay but it’s not nearly effective in communicating the message and getting people inspired. "Trouble is," we hear you say, “Newsletters are fine, but putting them together is a nightmare!” Perhaps in the good old days that was the case, until the innovation of modern electronic technology, which allows the layman to build a traditional newsletter as fast and as competently as any graphic designer. With SMIC you and your team can manage newsletter production entirely online – easily and painlessly. SMIC is a web-based system which is easy to use, easy to administer and mind-blowing in its simplicity.
